Who the course is for
- Professionals who wish to enter the MICE sector and the corporate events industry.
- Graduates and diploma holders who wish to gear their profile towards business tourism andeffective event management.
- Professionals who wish to create and manage their own events company.
Entry requirements
- Official University Title
- Copy Passport / ID / NIE
- Curriculum vitae with photography
- Motivational letter
- English level B2
Presentation
The business tourism and events management industry is one of the most influential areas in the tourism and hotel sector. This sector requires specialised professionals with excellent academic training and in-depth know-how.
The Master Business Tourism and Events Management aims to provide professionals with the necessary training in organising and managing events, meetings and conferences, with a strong focus on business tourism and the MICE sector.
The master's degree comprises 60 ECTS credits and is fully taught in English in face-to-face classes. It is fully compatible with your professional activity.
Aims
- Acquire the knowledge and skills required to plan, organise and manage events, exhibitions and conferences.
- Apply the knowledge acquired in the events and business tourism sector.
- Learn about the latest trends in business tourism and learn how to manage and implement them.
- Develop the necessary management and leadership skills to organise any type of event in a highly professional manner.
Professional outings
- Director of congresses and conventions
- Directors of the MICE department
- Protocol specialist
- Public Institutions Manager
Teaching and Assessment
EUROAULA offers a fully practical and innovative programme based on up-to-date content and real case studies.
The faculty staff comprises leading experts of the sector in their respective areas, university lecturers, entrepreneurs and tourism professionals.
Evaluation system
The general evaluation criteria of each module are the following:
– Class attendance by the student is necessary because otherwise the student will not be able to follow the programming efficiently.
– Active participation in class is necessary by the student to achieve the skills that will be acquired with the resolution of practical cases, exercises, etc., and formulating questions of interest, which allow the teacher to add value in their explanations.
– Completion of individual case studies and search for information.
– Conducting practical cases in groups, and assessing team coordination with the same objective.
– Carry out partial written tests and a final exam.
– Use of the knowledge of each one of the module in the project of the Business Plan.
The scaling ladder is as follows:
• From points 1 through 4 it has a score of 25%
• Point 5 has a score of 50%
• Point 6 has a score of 25%
PRACTICAL WORKS
Students must do a practical job for each of the Master's module. The date of presentation of each one of them is the final date of each module (see table "Timetable and calendar").
FINAL WORK (MANDATORY OBLIGATORY)
The final Master project is the creation of a professional event, where the student must propose the creation of the same in smaller or larger size. The work must be presented before a court consisting of three professors of the program, who are responsible for conducting the evaluation.
ASSISTANCE
Minimum 80% attendance