Lifelong Learning Master's Degree en Hospitality & Tourism Accomodation Management

Syllabus Unfold syllabus

• Strategic Management in a Global Business Environment, business ethics & sustainability

  4 ECTS

  Understand the business tourism market and the professional organization of events as well as its main business strategies and models. We will also work on applications of concepts of ethics for business and sustainability.

• Corporate Finance and Management Accounting

  4 ECTS

  Identify, use and interpret various techniques of administration and financial management of companies.

• Systems and Operations

  3 ECTS

  Business sectors and contexts have also evolved and, as a result, information systems and different technologies have achieved a broader focus, not only in the productive industries of the products they were born but also in the service industries and cooperation platforms where the business world is currently evolving.

• Human Resources Management and Leadership and Teamworking Skills

  6 ECTS

  This module focuses on how to apply managerial skills and teamwork techniques, as well as being able to identify and know in a general and basic way strategies, policies, management systems and tools related to sustainability and corporate social responsibility, especially , applied to the tourist, hotel and event market.

• Principals of Online Marketing & Online Reputation

  4 ECTS

  This module examines the strategies of digital marketing, the considerations of implementation and execution of the B2B and B2C brands and provides a detailed understanding of all the digital channels and platforms used in the Tourism Industry. At the end of the class, students will receive a healthy, comprehensive knowledge and experience on how to develop an integrated digital marketing strategy, from formulation to implementation.

• Management Communication & Customer Experience Skills

  4 ECTS

  In this subject, we will study the interaction between clients, brands and companies. To achieve the best delivery of the customer experience, each department of an organization must align during the process of designing and delivering customer experience strategies.

• Competitive Strategies in the Hospitality Industry

  3 ECTS

  The different business models within the tourism accommodation sector and the development of a business strategy in this sector are the object of study of this module as well as the execution of the strategy.

• Properties Development and Planning New Ventures

  6 ECTS

  This subject analyzes whether the panification of the business facilitates the development of new acquisitions in the tourism sector, and in this case, what is the best strategy to follow and which variables must be taken into account for the viability of the project.

• Marketing Management for Services

  3 ECTS

  Students will understand topics such as the analysis of the latest trends that affect the industry and the most effective ways to attract customers for the different tourist accommodations. Different concepts related to sales, marketing, management and consumer behavior will be worked on.

• Managing Resources in Hospitality

  4 ECTS

  One of the fastest growing economic sectors, the tourism and hotel industry around the world, employs more than 10 million people. People are clearly a central resource for the efficient operation of the industry. This subject focuses on the management of services and quality as key areas that link human resources management to other areas of management, providing strong interconnections with marketing, finance and product development.

• E-Commerce & Revenue Management

  4 ECTS

  Revenue Management is becoming a generalized process in the tourism industry, such as hotels, airlines, travel agencies, tour operators, cruises. The main objective of the module is to know the concepts of Revenue Management and its strategies. There are also other goals: to set price strategies to maximize income from income (room revenues and total income).

• Entrepreneurship and Innovation for the Hospitality Industry

  5 ECTS

  This subject is intended to promote entrepreneurship, innovation and the competitive strategy of the tourism company and the creation of companies and services in the tourism, hotel and gastronomy sector in the international arena.

• Master’s Degree Final Project

  10 ECTS

  The final project is conceived as an original professional project consisting of a systematic and detailed plan that responds to the specific challenges of the content proposed by the participating tourism companies, based on the approach of a real situation. In the preparation and development of the final project, students will have to take into account in an integrated way the main contents addressed in all the modules of the curriculum of the present Master, and develop a comprehensive project on the organization of an event professional from a real case.