Lifelong Learning Master's Degree en Business Tourism and Events Management

Syllabus Unfold syllabus

• Strategic Management in a Global Business Environment, business ethics & sustainability

  4 ECTS

  Understand the business tourism market and the professional organization of events as well as its main business strategies and models. We will also work on applications of concepts of ethics for business and sustainability.

• Corporate Finance and Management Accounting

  4 ECTS

  Identify, use and interpret various techniques of administration and financial management of companies.

• Systems and Operations

  3 ECTS

  Business sectors and contexts have also evolved and, as a result, information systems and different technologies have achieved a broader focus, not only in the productive industries of the products they were born but also in the service industries and cooperation platforms where the business world is currently evolving.

• Human Resources Management and Leadership Skills

  6 ECTS

  This module focuses on how to apply managerial skills and teamwork techniques, as well as being able to identify and know in a general and basic way strategies, policies, management systems and tools related to sustainability and corporate social responsibility, especially , applied to the tourist, hotel and event market.

• Principals of Online Marketing & Online Reputation

  4 ECTS

  This module examines the strategies of digital marketing, the considerations of implementation and execution of the B2B and B2C brands and provides a detailed understanding of all the digital channels and platforms used in the Tourism Industry. At the end of the class, students will receive a healthy, comprehensive knowledge and experience on how to develop an integrated digital marketing strategy, from formulation to implementation.

• Management Communication & Customer Experience Skills

  4 ECTS

  In this subject, we will study the interaction between clients, brands and companies. To achieve the best delivery of the customer experience, each department of an organization must align during the process of designing and delivering customer experience strategies.

• Business Tourism Management & Events Types

  3 ECTS

  This module gives you an understanding of the diversity, size and growing market of events within the tourism industry. It revolves around the strategies to develop tourist events of any type, as well as on how to critically evaluate sustainability and the impact they generate.

• Event Design and Planning

  6 ECTS

  Event design covers the most creative side of event management. While a planner focuses on the organization, the designers focus on the decoration of the event. From cloths to lighting, furniture and central centers, our job is to make sure the event is really impressive.

• Event Management: Operations and Logistics

  3 ECTS

  In this module the student will learn the keys of organization of any event and how to plan its operationality and logistics in order to implement it successfully. You will be able to find and understand the locations necessary for the celebration of events, as well as to prepare various proposals adapted to different types of clients.

• Entrepreneurship and Innovation for Business Tourism

  4 ECTS

  The main objective of this subject is to help students think differently and work in different activities to learn how to create radical changes in industries and companies. Innovation is the key attitude to breaking this reality, creating new scenarios, challenges and opportunities. In order to achieve this goal of differentiation, there are some critical chapters that should be clear and worked.

• Relationship Marketing & Customer Experience

  4 ECTS

  In this module, the different types of corporate communication for events will be analyzed in order to design, plan and propose marketing and communication strategies to improve the consumer's experience.

• Marketing,Communication and Project Management for Events

  5 ECTS

  This subject achieves the learning of the tools and the methodologies of management of projects (PM) that are an advantage for the management of events. Managing an event is essentially managing a project. The events have a definite beginning and end, and they are unique in terms of teams involved and with changing environments.

• Master’s Degree Final Project

  10 ECTS

  The final project is conceived as an original professional project consisting of a systematic and detailed plan that responds to the specific challenges of the content proposed by the participating tourism companies, based on the approach of a real situation. In the preparation and development of the final project, students will have to take into account in an integrated way the main contents addressed in all the modules of the curriculum of the present Master, and develop a comprehensive project on the organization of an event professional from a real case.