Identificació

                    

            

Master in Business Tourism & Events Management (realization in Barcelona)

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Key information

Edition: First
Hours: 1500.00
Language: English
Start date: 09/10/2017
End date: 05/07/2018
Credits: 60.00 ECTS
Number of places: 40
Code: 17PTX0503
Open enrollment

Price: 3.500,00€
Price:
Timetable: Monday to thursday from 17 to 21 h
Venue: Escola Universitària de Turisme Euroaula
PRESENTATION

The Master’s Degree in Business Tourism and Events Management aims to provide the necessary training for professionals in organising and managing events, meetings and conferences, with a particular focus on business tourism and the MICE sector (Meetings, Incentives, Conferences and Exhibitions).

OBJECTIVES

– Acquire the knowledge and skills required to plan, organise and manage events, exhibitions and conferences.
– Apply the knowledge acquired in the events and business tourism sector.
– Learn about the latest trends in business tourism and know how to manage and implement them.
– Develop the management and leadership skills necessary to organise any type of event professionally.

 

AIMED AT

– Professionals who wish to enter the MICE sector and the corporate events industry.
– Graduates and diploma holders who wish to gear their profile towards business tourism and events management.
– Professionals who wish to create and manage their own events company.

ADMISSION

– Professionals who wish to enter the MICE sector and the corporate events industry.
– Graduates and diploma holders who wish to gear their profile towards business tourism and events management.
– Professionals who wish to create and manage their own events company.

Description

Registration: Escola Universitària de Turisme Euroaula



PROGRAMME

1. Introduction to the events sector
2. Event types
3. Public relations and protocol
4. Strategic management
5. Applied event and business tourism marketing
6. Logistics management
7. Planning and organising an event
8. Leadership and team management
9. Accounting and financial management
10. Final dissertation

TEACHING STAFF
Teaching staff

Awaiting confirmation. You can find the list of teachers in this section shortly.


Management

David Valls Roig. Degree in Journalism. Director and teacher with over 15 years of experience.



Coordination

Pilar Gómez Martín. Diploma in Education. Coordinated Masters and PhD for 15 years.



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